BROS vs VOO: which was the better investment?
Dutch Bros Inc. against Vanguard S&P 500 ETF on real daily total-return data — every dividend reinvested, from Sep 15, 2021 to Jul 15, 2026.
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Frequently asked questions
Did BROS beat VOO?
No — measured from Sep 15, 2021 to Jul 15, 2026 with dividends reinvested, VOO came out ahead: $18,076 versus $17,674 from a $10,000 start. That gap compounds from a 13.0% annual return against 12.5%.
What would $10,000 in BROS be worth today?
$10,000 invested in Dutch Bros Inc. (BROS) on Sep 15, 2021 would be worth about $17,674 as of Jul 15, 2026, a total return of 76.7% (12.5% per year). The same $10,000 in VOO would be worth $18,076.
Which was riskier — BROS or VOO?
BROS swung with an annualized volatility of 65.4% and a worst peak-to-trough drop of -70.1%; VOO ran at 17.1% volatility with a -24.5% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.16 for BROS vs 0.64 for VOO.
What data is this comparison based on?
Daily adjusted closing prices covering Sep 15, 2021 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with BROS vs VOO. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.