DE vs URI: which was the better investment?
Deere & Company against United Rentals, Inc. on real daily total-return data — every dividend reinvested, from Dec 18, 1997 to Jul 15, 2026.
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Frequently asked questions
Did DE beat URI?
No — measured from Dec 18, 1997 to Jul 15, 2026 with dividends reinvested, URI came out ahead: $736,708 versus $363,365 from a $10,000 start. That gap compounds from a 16.2% annual return against 13.4%.
What would $10,000 in DE be worth today?
$10,000 invested in Deere & Company (DE) on Dec 18, 1997 would be worth about $363,365 as of Jul 15, 2026, a total return of 3533.6% (13.4% per year). The same $10,000 in URI would be worth $736,708.
Which was riskier — DE or URI?
DE swung with an annualized volatility of 33.2% and a worst peak-to-trough drop of -73.3%; URI ran at 50.8% volatility with a -93.7% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.34 for DE vs 0.28 for URI.
What data is this comparison based on?
Daily adjusted closing prices covering Dec 18, 1997 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with DE vs URI. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.