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KMB vs VTI: which was the better investment?

Kimberly-Clark Corporation against Vanguard Total Stock Market ETF on real daily total-return data — every dividend reinvested, from Jun 15, 2001 to Jul 15, 2026.

Kimberly-Clarkthe total US market (VTI)
25 years of daily dataDividends reinvestedUpdated daily

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KMBKimberly-Clark Corporation
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Frequently asked questions

Did KMB beat VTI?

No — measured from Jun 15, 2001 to Jul 15, 2026 with dividends reinvested, VTI came out ahead: $104,012 versus $45,368 from a $10,000 start. That gap compounds from a 9.8% annual return against 6.2%.

What would $10,000 in KMB be worth today?

$10,000 invested in Kimberly-Clark Corporation (KMB) on Jun 15, 2001 would be worth about $45,368 as of Jul 15, 2026, a total return of 353.7% (6.2% per year). The same $10,000 in VTI would be worth $104,012.

Which was riskier — KMB or VTI?

KMB swung with an annualized volatility of 19.4% and a worst peak-to-trough drop of -35.1%; VTI ran at 19.1% volatility with a -55.5% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.22 for KMB vs 0.41 for VTI.

What data is this comparison based on?

Daily adjusted closing prices covering Jun 15, 2001 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.

Can I change the dates, amounts, or add monthly investing?

Yes — the interactive tool on this page is pre-loaded with KMB vs VTI. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.