PM vs VOO: which was the better investment?
Philip Morris International Inc. against Vanguard S&P 500 ETF on real daily total-return data — every dividend reinvested, from Sep 9, 2010 to Jul 13, 2026.
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Frequently asked questions
Did PM beat VOO?
No — measured from Sep 9, 2010 to Jul 13, 2026 with dividends reinvested, VOO came out ahead: $90,220 versus $70,419 from a $10,000 start. That gap compounds from a 14.9% annual return against 13.1%.
What would $10,000 in PM be worth today?
$10,000 invested in Philip Morris International Inc. (PM) on Sep 9, 2010 would be worth about $70,419 as of Jul 13, 2026, a total return of 604.2% (13.1% per year). The same $10,000 in VOO would be worth $90,220.
Which was riskier — PM or VOO?
PM swung with an annualized volatility of 22.1% and a worst peak-to-trough drop of -42.9%; VOO ran at 17.0% volatility with a -34.0% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.50 for PM vs 0.76 for VOO.
What data is this comparison based on?
Daily adjusted closing prices covering Sep 9, 2010 through Jul 13, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with PM vs VOO. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.