ROKU vs NFLX: which was the better investment?
Roku, Inc. against Netflix, Inc. on real daily total-return data — every dividend reinvested, from Sep 28, 2017 to Jul 15, 2026.
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Frequently asked questions
Did ROKU beat NFLX?
Yes — measured from Sep 28, 2017 to Jul 15, 2026 with dividends reinvested, ROKU came out ahead: $60,917 versus $41,309 from a $10,000 start. That gap compounds from a 22.8% annual return against 17.5%.
What would $10,000 in ROKU be worth today?
$10,000 invested in Roku, Inc. (ROKU) on Sep 28, 2017 would be worth about $60,917 as of Jul 15, 2026, a total return of 509.2% (22.8% per year). The same $10,000 in NFLX would be worth $41,309.
Which was riskier — ROKU or NFLX?
ROKU swung with an annualized volatility of 73.3% and a worst peak-to-trough drop of -91.9%; NFLX ran at 42.4% volatility with a -75.9% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.28 for ROKU vs 0.37 for NFLX.
What data is this comparison based on?
Daily adjusted closing prices covering Sep 28, 2017 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with ROKU vs NFLX. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.