SAP vs NOW: which was the better investment?
SAP SE against ServiceNow, Inc. on real daily total-return data — every dividend reinvested, from Jun 29, 2012 to Oct 15, 2026.
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Frequently asked questions
Did SAP beat NOW?
No — measured from Jun 29, 2012 to Oct 15, 2026 with dividends reinvested, NOW came out ahead: $301,972 versus $47,319 from a $10,000 start. That gap compounds from a 26.9% annual return against 11.5%.
What would $10,000 in SAP be worth today?
$10,000 invested in SAP SE (SAP) on Jun 29, 2012 would be worth about $47,319 as of Oct 15, 2026, a total return of 373.2% (11.5% per year). The same $10,000 in NOW would be worth $301,972.
Which was riskier — SAP or NOW?
SAP swung with an annualized volatility of 26.9% and a worst peak-to-trough drop of -52.3%; NOW ran at 42.1% volatility with a -64.5% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.35 for SAP vs 0.59 for NOW.
What data is this comparison based on?
Daily adjusted closing prices covering Jun 29, 2012 through Oct 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with SAP vs NOW. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.