SNAP vs VTI: which was the better investment?
Snap Inc. against Vanguard Total Stock Market ETF on real daily total-return data — every dividend reinvested, from Mar 2, 2017 to Jul 13, 2026.
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Frequently asked questions
Did SNAP beat VTI?
No — measured from Mar 2, 2017 to Jul 13, 2026 with dividends reinvested, VTI came out ahead: $35,043 versus $1,904 from a $10,000 start. That gap compounds from a 14.3% annual return against -16.2%.
What would $10,000 in SNAP be worth today?
$10,000 invested in Snap Inc. (SNAP) on Mar 2, 2017 would be worth about $1,904 as of Jul 13, 2026, a total return of -81.0% (-16.2% per year). The same $10,000 in VTI would be worth $35,043.
Which was riskier — SNAP or VTI?
SNAP swung with an annualized volatility of 71.7% and a worst peak-to-trough drop of -95.3%; VTI ran at 18.8% volatility with a -35.0% maximum drawdown. Risk-adjusted (Sharpe ratio), that is -0.25 for SNAP vs 0.66 for VTI.
What data is this comparison based on?
Daily adjusted closing prices covering Mar 2, 2017 through Jul 13, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with SNAP vs VTI. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.