ULTA vs QQQ: which was the better investment?
Ulta Beauty, Inc. against Invesco QQQ Trust on real daily total-return data — every dividend reinvested, from Oct 25, 2007 to Jul 15, 2026.
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Frequently asked questions
Did ULTA beat QQQ?
It was effectively a tie over the full overlap period (Oct 25, 2007 to Jul 15, 2026): $10,000 grew to $159,651 in ULTA and $157,349 in QQQ, a difference of under 2%.
What would $10,000 in ULTA be worth today?
$10,000 invested in Ulta Beauty, Inc. (ULTA) on Oct 25, 2007 would be worth about $159,651 as of Jul 15, 2026, a total return of 1496.5% (15.9% per year). The same $10,000 in QQQ would be worth $157,349.
Which was riskier — ULTA or QQQ?
ULTA swung with an annualized volatility of 45.4% and a worst peak-to-trough drop of -87.9%; QQQ ran at 22.5% volatility with a -53.4% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.31 for ULTA vs 0.62 for QQQ.
What data is this comparison based on?
Daily adjusted closing prices covering Oct 25, 2007 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with ULTA vs QQQ. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.