BF-B vs VOO: which was the better investment?
Brown-Forman Corporation against Vanguard S&P 500 ETF on real daily total-return data — every dividend reinvested, from Sep 9, 2010 to Jul 15, 2026.
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Frequently asked questions
Did BF-B beat VOO?
No — measured from Sep 9, 2010 to Jul 15, 2026 with dividends reinvested, VOO came out ahead: $90,912 versus $21,341 from a $10,000 start. That gap compounds from a 14.9% annual return against 4.9%.
What would $10,000 in BF-B be worth today?
$10,000 invested in Brown-Forman Corporation (BF-B) on Sep 9, 2010 would be worth about $21,341 as of Jul 15, 2026, a total return of 113.4% (4.9% per year). The same $10,000 in VOO would be worth $90,912.
Which was riskier — BF-B or VOO?
BF-B swung with an annualized volatility of 25.2% and a worst peak-to-trough drop of -69.0%; VOO ran at 17.0% volatility with a -34.0% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.12 for BF-B vs 0.76 for VOO.
What data is this comparison based on?
Daily adjusted closing prices covering Sep 9, 2010 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with BF-B vs VOO. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.