TAP vs BF-B: which was the better investment?
Molson Coors Beverage Company against Brown-Forman Corporation on real daily total-return data — every dividend reinvested, from Mar 17, 1980 to Jul 13, 2026.
Set up your comparison
What are you comparing?
Pick one investment — or add several to build a portfolio.
Compare against
The benchmark your investment has to beat.
Time & money
When the money goes in, and how much.
Leave empty for earliest
Leave empty for today
0 for a one-time investment
Daily total-return data — dividends reinvested. Monthly additions buy on the first trading day.
Track your entire portfolio in one free Google Sheet
Enter your trades once and values update automatically. We'll send it straight to your inbox.
Related comparisons
Browse all match-ups on the comparison hub, build your own in the Compare Investments tool, or check a single asset's exact-date returns with the Investment Calculator.
Frequently asked questions
Did TAP beat BF-B?
No — measured from Mar 17, 1980 to Jul 13, 2026 with dividends reinvested, BF-B came out ahead: $1,479,317 versus $148,208 from a $10,000 start. That gap compounds from a 11.4% annual return against 6.0%.
What would $10,000 in TAP be worth today?
$10,000 invested in Molson Coors Beverage Company (TAP) on Mar 17, 1980 would be worth about $148,208 as of Jul 13, 2026, a total return of 1382.1% (6.0% per year). The same $10,000 in BF-B would be worth $1,479,317.
Which was riskier — TAP or BF-B?
TAP swung with an annualized volatility of 32.5% and a worst peak-to-trough drop of -67.7%; BF-B ran at 25.5% volatility with a -69.0% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.12 for TAP vs 0.37 for BF-B.
What data is this comparison based on?
Daily adjusted closing prices covering Mar 17, 1980 through Jul 13, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with TAP vs BF-B. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.