HOG vs VTI: which was the better investment?
Harley-Davidson, Inc. against Vanguard Total Stock Market ETF on real daily total-return data — every dividend reinvested, from Jun 15, 2001 to Jul 15, 2026.
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Frequently asked questions
Did HOG beat VTI?
No — measured from Jun 15, 2001 to Jul 15, 2026 with dividends reinvested, VTI came out ahead: $104,012 versus $8,877 from a $10,000 start. That gap compounds from a 9.8% annual return against -0.5%.
What would $10,000 in HOG be worth today?
$10,000 invested in Harley-Davidson, Inc. (HOG) on Jun 15, 2001 would be worth about $8,877 as of Jul 15, 2026, a total return of -11.2% (-0.5% per year). The same $10,000 in VTI would be worth $104,012.
Which was riskier — HOG or VTI?
HOG swung with an annualized volatility of 40.3% and a worst peak-to-trough drop of -88.3%; VTI ran at 19.1% volatility with a -55.5% maximum drawdown. Risk-adjusted (Sharpe ratio), that is -0.06 for HOG vs 0.41 for VTI.
What data is this comparison based on?
Daily adjusted closing prices covering Jun 15, 2001 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with HOG vs VTI. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.