KDP vs DIA: which was the better investment?
Keurig Dr Pepper Inc. against SPDR Dow Jones Industrial Average ETF on real daily total-return data — every dividend reinvested, from May 7, 2008 to Jul 15, 2026.
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Frequently asked questions
Did KDP beat DIA?
Yes — measured from May 7, 2008 to Jul 15, 2026 with dividends reinvested, KDP came out ahead: $113,026 versus $61,384 from a $10,000 start. That gap compounds from a 14.3% annual return against 10.5%.
What would $10,000 in KDP be worth today?
$10,000 invested in Keurig Dr Pepper Inc. (KDP) on May 7, 2008 would be worth about $113,026 as of Jul 15, 2026, a total return of 1030.3% (14.3% per year). The same $10,000 in DIA would be worth $61,384.
Which was riskier — KDP or DIA?
KDP swung with an annualized volatility of 25.1% and a worst peak-to-trough drop of -55.1%; DIA ran at 18.9% volatility with a -48.5% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.49 for KDP vs 0.45 for DIA.
What data is this comparison based on?
Daily adjusted closing prices covering May 7, 2008 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with KDP vs DIA. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.