KDP vs KO: which was the better investment?
Keurig Dr Pepper Inc. against The Coca-Cola Company on real daily total-return data — every dividend reinvested, from May 7, 2008 to Jul 13, 2026.
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Frequently asked questions
Did KDP beat KO?
Yes — measured from May 7, 2008 to Jul 13, 2026 with dividends reinvested, KDP came out ahead: $116,743 versus $51,817 from a $10,000 start. That gap compounds from a 14.5% annual return against 9.5%.
What would $10,000 in KDP be worth today?
$10,000 invested in Keurig Dr Pepper Inc. (KDP) on May 7, 2008 would be worth about $116,743 as of Jul 13, 2026, a total return of 1067.4% (14.5% per year). The same $10,000 in KO would be worth $51,817.
Which was riskier — KDP or KO?
KDP swung with an annualized volatility of 25.1% and a worst peak-to-trough drop of -55.1%; KO ran at 18.9% volatility with a -37.0% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.50 for KDP vs 0.40 for KO.
What data is this comparison based on?
Daily adjusted closing prices covering May 7, 2008 through Jul 13, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with KDP vs KO. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.