LUV vs JBLU: which was the better investment?
Southwest Airlines Co. against JetBlue Airways Corporation on real daily total-return data — every dividend reinvested, from Apr 12, 2002 to Jul 13, 2026.
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Frequently asked questions
Did LUV beat JBLU?
Yes — measured from Apr 12, 2002 to Jul 13, 2026 with dividends reinvested, LUV came out ahead: $29,445 versus $4,200 from a $10,000 start. That gap compounds from a 4.6% annual return against -3.5%.
What would $10,000 in LUV be worth today?
$10,000 invested in Southwest Airlines Co. (LUV) on Apr 12, 2002 would be worth about $29,445 as of Jul 13, 2026, a total return of 194.4% (4.6% per year). The same $10,000 in JBLU would be worth $4,200.
Which was riskier — LUV or JBLU?
LUV swung with an annualized volatility of 35.8% and a worst peak-to-trough drop of -74.2%; JBLU ran at 51.7% volatility with a -90.9% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.07 for LUV vs -0.11 for JBLU.
What data is this comparison based on?
Daily adjusted closing prices covering Apr 12, 2002 through Jul 13, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with LUV vs JBLU. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.