LUV vs SCHD: which was the better investment?
Southwest Airlines Co. against Schwab U.S. Dividend Equity ETF on real daily total-return data — every dividend reinvested, from Oct 20, 2011 to Jul 13, 2026.
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Frequently asked questions
Did LUV beat SCHD?
It was effectively a tie over the full overlap period (Oct 20, 2011 to Jul 13, 2026): $10,000 grew to $61,397 in LUV and $62,369 in SCHD, a difference of under 2%.
What would $10,000 in LUV be worth today?
$10,000 invested in Southwest Airlines Co. (LUV) on Oct 20, 2011 would be worth about $61,397 as of Jul 13, 2026, a total return of 514.0% (13.1% per year). The same $10,000 in SCHD would be worth $62,369.
Which was riskier — LUV or SCHD?
LUV swung with an annualized volatility of 34.8% and a worst peak-to-trough drop of -64.8%; SCHD ran at 15.4% volatility with a -33.4% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.32 for LUV vs 0.73 for SCHD.
What data is this comparison based on?
Daily adjusted closing prices covering Oct 20, 2011 through Jul 13, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with LUV vs SCHD. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.