AMZN vs ETSY: which was the better investment?
Amazon.com, Inc. against Etsy, Inc. on real daily total-return data — every dividend reinvested, from Apr 16, 2015 to Jul 15, 2026.
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Frequently asked questions
Did AMZN beat ETSY?
Yes — measured from Apr 16, 2015 to Jul 15, 2026 with dividends reinvested, AMZN came out ahead: $132,403 versus $28,760 from a $10,000 start. That gap compounds from a 25.8% annual return against 9.8%.
What would $10,000 in AMZN be worth today?
$10,000 invested in Amazon.com, Inc. (AMZN) on Apr 16, 2015 would be worth about $132,403 as of Jul 15, 2026, a total return of 1224.0% (25.8% per year). The same $10,000 in ETSY would be worth $28,760.
Which was riskier — AMZN or ETSY?
AMZN swung with an annualized volatility of 32.8% and a worst peak-to-trough drop of -56.1%; ETSY ran at 58.1% volatility with a -86.3% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.73 for AMZN vs 0.13 for ETSY.
What data is this comparison based on?
Daily adjusted closing prices covering Apr 16, 2015 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with AMZN vs ETSY. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.