KO vs VTI: which was the better investment?
The Coca-Cola Company against Vanguard Total Stock Market ETF on real daily total-return data — every dividend reinvested, from Jun 15, 2001 to Jul 15, 2026.
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Frequently asked questions
Did KO beat VTI?
No — measured from Jun 15, 2001 to Jul 15, 2026 with dividends reinvested, VTI came out ahead: $103,920 versus $76,831 from a $10,000 start. That gap compounds from a 9.8% annual return against 8.5%.
What would $10,000 in KO be worth today?
$10,000 invested in The Coca-Cola Company (KO) on Jun 15, 2001 would be worth about $76,831 as of Jul 15, 2026, a total return of 668.3% (8.5% per year). The same $10,000 in VTI would be worth $103,920.
Which was riskier — KO or VTI?
KO swung with an annualized volatility of 18.8% and a worst peak-to-trough drop of -40.6%; VTI ran at 19.1% volatility with a -55.5% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.34 for KO vs 0.41 for VTI.
What data is this comparison based on?
Daily adjusted closing prices covering Jun 15, 2001 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with KO vs VTI. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.