NOBL vs SCHD: which was the better investment?
ProShares S&P 500 Dividend Aristocrats ETF against Schwab U.S. Dividend Equity ETF on real daily total-return data — every dividend reinvested, from Oct 10, 2013 to Jul 15, 2026.
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Frequently asked questions
Did NOBL beat SCHD?
No — measured from Oct 10, 2013 to Jul 15, 2026 with dividends reinvested, SCHD came out ahead: $43,345 versus $35,923 from a $10,000 start. That gap compounds from a 12.2% annual return against 10.5%.
What would $10,000 in NOBL be worth today?
$10,000 invested in ProShares S&P 500 Dividend Aristocrats ETF (NOBL) on Oct 10, 2013 would be worth about $35,923 as of Jul 15, 2026, a total return of 259.2% (10.5% per year). The same $10,000 in SCHD would be worth $43,345.
Which was riskier — NOBL or SCHD?
NOBL swung with an annualized volatility of 15.8% and a worst peak-to-trough drop of -35.4%; SCHD ran at 15.9% volatility with a -33.4% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.54 for NOBL vs 0.64 for SCHD.
What data is this comparison based on?
Daily adjusted closing prices covering Oct 10, 2013 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with NOBL vs SCHD. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.