NOW vs ADBE: which was the better investment?
ServiceNow, Inc. against Adobe Inc. on real daily total-return data — every dividend reinvested, from Jun 29, 2012 to Jul 13, 2026.
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Frequently asked questions
Did NOW beat ADBE?
Yes — measured from Jun 29, 2012 to Jul 13, 2026 with dividends reinvested, NOW came out ahead: $226,138 versus $71,242 from a $10,000 start. That gap compounds from a 24.9% annual return against 15.0%.
What would $10,000 in NOW be worth today?
$10,000 invested in ServiceNow, Inc. (NOW) on Jun 29, 2012 would be worth about $226,138 as of Jul 13, 2026, a total return of 2161.4% (24.9% per year). The same $10,000 in ADBE would be worth $71,242.
Which was riskier — NOW or ADBE?
NOW swung with an annualized volatility of 41.8% and a worst peak-to-trough drop of -64.5%; ADBE ran at 32.1% volatility with a -71.9% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.55 for NOW vs 0.41 for ADBE.
What data is this comparison based on?
Daily adjusted closing prices covering Jun 29, 2012 through Jul 13, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with NOW vs ADBE. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.