NOW vs VOO: which was the better investment?
ServiceNow, Inc. against Vanguard S&P 500 ETF on real daily total-return data — every dividend reinvested, from Jun 29, 2012 to Jul 15, 2026.
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Frequently asked questions
Did NOW beat VOO?
Yes — measured from Jun 29, 2012 to Jul 15, 2026 with dividends reinvested, NOW came out ahead: $220,894 versus $70,920 from a $10,000 start. That gap compounds from a 24.7% annual return against 15.0%.
What would $10,000 in NOW be worth today?
$10,000 invested in ServiceNow, Inc. (NOW) on Jun 29, 2012 would be worth about $220,894 as of Jul 15, 2026, a total return of 2108.9% (24.7% per year). The same $10,000 in VOO would be worth $70,920.
Which was riskier — NOW or VOO?
NOW swung with an annualized volatility of 41.8% and a worst peak-to-trough drop of -64.5%; VOO ran at 16.7% volatility with a -34.0% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.54 for NOW vs 0.77 for VOO.
What data is this comparison based on?
Daily adjusted closing prices covering Jun 29, 2012 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with NOW vs VOO. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.