SBUX vs CMG: which was the better investment?
Starbucks Corporation against Chipotle Mexican Grill, Inc. on real daily total-return data — every dividend reinvested, from Jan 26, 2006 to Jul 15, 2026.
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Frequently asked questions
Did SBUX beat CMG?
No — measured from Jan 26, 2006 to Jul 15, 2026 with dividends reinvested, CMG came out ahead: $407,386 versus $91,139 from a $10,000 start. That gap compounds from a 19.9% annual return against 11.4%.
What would $10,000 in SBUX be worth today?
$10,000 invested in Starbucks Corporation (SBUX) on Jan 26, 2006 would be worth about $91,139 as of Jul 15, 2026, a total return of 811.4% (11.4% per year). The same $10,000 in CMG would be worth $407,386.
Which was riskier — SBUX or CMG?
SBUX swung with an annualized volatility of 31.3% and a worst peak-to-trough drop of -81.9%; CMG ran at 38.4% volatility with a -74.6% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.30 for SBUX vs 0.47 for CMG.
What data is this comparison based on?
Daily adjusted closing prices covering Jan 26, 2006 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with SBUX vs CMG. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.