SBUX vs WEN: which was the better investment?
Starbucks Corporation against The Wendy’s Company on real daily total-return data — every dividend reinvested, from Jun 26, 1992 to Jul 15, 2026.
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Frequently asked questions
Did SBUX beat WEN?
Yes — measured from Jun 26, 1992 to Jul 15, 2026 with dividends reinvested, SBUX came out ahead: $4,279,462 versus $47,823 from a $10,000 start. That gap compounds from a 19.5% annual return against 4.7%.
What would $10,000 in SBUX be worth today?
$10,000 invested in Starbucks Corporation (SBUX) on Jun 26, 1992 would be worth about $4,279,462 as of Jul 15, 2026, a total return of 42694.6% (19.5% per year). The same $10,000 in WEN would be worth $47,823.
Which was riskier — SBUX or WEN?
SBUX swung with an annualized volatility of 37.4% and a worst peak-to-trough drop of -81.9%; WEN ran at 36.3% volatility with a -86.1% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.47 for SBUX vs 0.07 for WEN.
What data is this comparison based on?
Daily adjusted closing prices covering Jun 26, 1992 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with SBUX vs WEN. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.