SBUX vs SCHD: which was the better investment?
Starbucks Corporation against Schwab U.S. Dividend Equity ETF on real daily total-return data — every dividend reinvested, from Oct 20, 2011 to Jul 15, 2026.
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Frequently asked questions
Did SBUX beat SCHD?
Yes — measured from Oct 20, 2011 to Jul 15, 2026 with dividends reinvested, SBUX came out ahead: $68,136 versus $61,938 from a $10,000 start. That gap compounds from a 13.9% annual return against 13.2%.
What would $10,000 in SBUX be worth today?
$10,000 invested in Starbucks Corporation (SBUX) on Oct 20, 2011 would be worth about $68,136 as of Jul 15, 2026, a total return of 581.4% (13.9% per year). The same $10,000 in SCHD would be worth $61,938.
Which was riskier — SBUX or SCHD?
SBUX swung with an annualized volatility of 27.6% and a worst peak-to-trough drop of -43.7%; SCHD ran at 15.4% volatility with a -33.4% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.43 for SBUX vs 0.73 for SCHD.
What data is this comparison based on?
Daily adjusted closing prices covering Oct 20, 2011 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with SBUX vs SCHD. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.