TAP vs SAM: which was the better investment?
Molson Coors Beverage Company against The Boston Beer Company, Inc. on real daily total-return data — every dividend reinvested, from Nov 21, 1995 to Jul 15, 2026.
Set up your comparison
What are you comparing?
Pick one investment — or add several to build a portfolio.
Compare against
The benchmark your investment has to beat.
Time & money
When the money goes in, and how much.
Leave empty for earliest
Leave empty for today
0 for a one-time investment
Daily total-return data — dividends reinvested. Monthly additions buy on the first trading day.
Track your entire portfolio in one free Google Sheet
Enter your trades once and values update automatically. We'll send it straight to your inbox.
Related comparisons
Browse all match-ups on the comparison hub, build your own in the Compare Investments tool, or check a single asset's exact-date returns with the Investment Calculator.
Frequently asked questions
Did TAP beat SAM?
Yes — measured from Nov 21, 1995 to Jul 15, 2026 with dividends reinvested, TAP came out ahead: $77,167 versus $60,873 from a $10,000 start. That gap compounds from a 6.9% annual return against 6.1%.
What would $10,000 in TAP be worth today?
$10,000 invested in Molson Coors Beverage Company (TAP) on Nov 21, 1995 would be worth about $77,167 as of Jul 15, 2026, a total return of 671.7% (6.9% per year). The same $10,000 in SAM would be worth $60,873.
Which was riskier — TAP or SAM?
TAP swung with an annualized volatility of 30.1% and a worst peak-to-trough drop of -67.7%; SAM ran at 38.4% volatility with a -87.7% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.16 for TAP vs 0.11 for SAM.
What data is this comparison based on?
Daily adjusted closing prices covering Nov 21, 1995 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with TAP vs SAM. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.