TAP vs VOO: which was the better investment?
Molson Coors Beverage Company against Vanguard S&P 500 ETF on real daily total-return data — every dividend reinvested, from Sep 9, 2010 to Jul 13, 2026.
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Frequently asked questions
Did TAP beat VOO?
No — measured from Sep 9, 2010 to Jul 13, 2026 with dividends reinvested, VOO came out ahead: $90,220 versus $13,446 from a $10,000 start. That gap compounds from a 14.9% annual return against 1.9%.
What would $10,000 in TAP be worth today?
$10,000 invested in Molson Coors Beverage Company (TAP) on Sep 9, 2010 would be worth about $13,446 as of Jul 13, 2026, a total return of 34.5% (1.9% per year). The same $10,000 in VOO would be worth $90,220.
Which was riskier — TAP or VOO?
TAP swung with an annualized volatility of 26.6% and a worst peak-to-trough drop of -67.7%; VOO ran at 17.0% volatility with a -34.0% maximum drawdown. Risk-adjusted (Sharpe ratio), that is -0.00 for TAP vs 0.76 for VOO.
What data is this comparison based on?
Daily adjusted closing prices covering Sep 9, 2010 through Jul 13, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with TAP vs VOO. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.