URBN vs AEO: which was the better investment?
Urban Outfitters, Inc. against American Eagle Outfitters, Inc. on real daily total-return data — every dividend reinvested, from Apr 14, 1994 to Jul 15, 2026.
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Frequently asked questions
Did URBN beat AEO?
Yes — measured from Apr 14, 1994 to Jul 15, 2026 with dividends reinvested, URBN came out ahead: $470,303 versus $374,326 from a $10,000 start. That gap compounds from a 12.7% annual return against 11.9%.
What would $10,000 in URBN be worth today?
$10,000 invested in Urban Outfitters, Inc. (URBN) on Apr 14, 1994 would be worth about $470,303 as of Jul 15, 2026, a total return of 4603.0% (12.7% per year). The same $10,000 in AEO would be worth $374,326.
Which was riskier — URBN or AEO?
URBN swung with an annualized volatility of 49.9% and a worst peak-to-trough drop of -77.1%; AEO ran at 54.7% volatility with a -80.7% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.21 for URBN vs 0.18 for AEO.
What data is this comparison based on?
Daily adjusted closing prices covering Apr 14, 1994 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with URBN vs AEO. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.