URBN vs VTI: which was the better investment?
Urban Outfitters, Inc. against Vanguard Total Stock Market ETF on real daily total-return data — every dividend reinvested, from Jun 15, 2001 to Jul 15, 2026.
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Frequently asked questions
Did URBN beat VTI?
Yes — measured from Jun 15, 2001 to Jul 15, 2026 with dividends reinvested, URBN came out ahead: $441,030 versus $104,051 from a $10,000 start. That gap compounds from a 16.3% annual return against 9.8%.
What would $10,000 in URBN be worth today?
$10,000 invested in Urban Outfitters, Inc. (URBN) on Jun 15, 2001 would be worth about $441,030 as of Jul 15, 2026, a total return of 4310.3% (16.3% per year). The same $10,000 in VTI would be worth $104,051.
Which was riskier — URBN or VTI?
URBN swung with an annualized volatility of 47.0% and a worst peak-to-trough drop of -73.8%; VTI ran at 19.1% volatility with a -55.5% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.30 for URBN vs 0.41 for VTI.
What data is this comparison based on?
Daily adjusted closing prices covering Jun 15, 2001 through Jul 15, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with URBN vs VTI. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.