URBN vs EL: which was the better investment?
Urban Outfitters, Inc. against The Estée Lauder Companies Inc. on real daily total-return data — every dividend reinvested, from Nov 17, 1995 to Jul 16, 2026.
Set up your comparison
What are you comparing?
Pick one investment — or add several to build a portfolio.
Compare against
The benchmark your investment has to beat.
Time & money
When the money goes in, and how much.
Leave empty for earliest
Leave empty for today
0 for a one-time investment
Daily total-return data — dividends reinvested. Monthly additions buy on the first trading day.
Track your entire portfolio in one free Google Sheet
Enter your trades once and values update automatically. We'll send it straight to your inbox.
Related comparisons
Browse all match-ups on the comparison hub, build your own in the Compare Investments tool, or check a single asset's exact-date returns with the Investment Calculator.
Frequently asked questions
Did URBN beat EL?
Yes — measured from Nov 17, 1995 to Jul 16, 2026 with dividends reinvested, URBN came out ahead: $506,524 versus $133,059 from a $10,000 start. That gap compounds from a 13.7% annual return against 8.8%.
What would $10,000 in URBN be worth today?
$10,000 invested in Urban Outfitters, Inc. (URBN) on Nov 17, 1995 would be worth about $506,524 as of Jul 16, 2026, a total return of 4965.2% (13.7% per year). The same $10,000 in EL would be worth $133,059.
Which was riskier — URBN or EL?
URBN swung with an annualized volatility of 50.2% and a worst peak-to-trough drop of -77.1%; EL ran at 32.8% volatility with a -85.8% maximum drawdown. Risk-adjusted (Sharpe ratio), that is 0.23 for URBN vs 0.21 for EL.
What data is this comparison based on?
Daily adjusted closing prices covering Nov 17, 1995 through Jul 16, 2026 — the full period where both assets have price history. Adjusted prices include dividends and splits, so these are total returns. The page refreshes with new market data every day.
Can I change the dates, amounts, or add monthly investing?
Yes — the interactive tool on this page is pre-loaded with URBN vs EL. You can set any start and end date, change the starting amount, add monthly contributions, or build a multi-asset portfolio and compare it against any benchmark.